The other side of transformation
A conversation with Joel Spenner, CEO of Spenner Performance Services, on why technology alone does not create transformation, what makes change stick, and how leadership, trust and adoption turn new systems into new ways of working.

The other side of transformation


A new system can be technically sound, delivered on time and supported by training, yet still make surprisingly little difference to how people actually work.

Spreadsheets survive. Workarounds appear. Familiar processes find their way into the new environment. The implementation may be complete, but the transformation is not.

That distinction matters as technology plays a larger role in everyday work. AI is changing how information is processed and decisions are made, while many of the systems, tools and ways of working around us are shifting at the same time.

But what technology makes possible and what an organisation is ready to do are not always the same thing.

To explore that question, I spoke with Joel Spenner, CEO of Spenner Performance Services, a change management and performance consultancy whose work focuses on organisational change, adoption and workforce readiness.

When does technology become transformation?

A system can go live, people can complete the training and the project can be considered successfully delivered without necessarily changing how the organisation works. What has to happen before implementation becomes real transformation?

“Technology becomes transformation when it stops being something people have been given and becomes part of how they actually work.

That means consistent adoption, but adoption alone is not enough. New behaviours have to replace old habits, the organisation has to be ready to support those behaviours, and the technology has to deliver the value it was introduced to create.

It also cannot end at go-live. People learn what works, what does not and where the system or process still needs to adapt. Real transformation comes when adoption, behavioural change, organisational readiness and value begin to reinforce one another over time.”

Why do old habits survive?

Even after new technology is introduced, people often keep spreadsheets, workarounds and familiar routines alive. You have also pointed out that a new system can suddenly make someone who was highly experienced feel like a beginner again. What is really happening when people fall back into the old way, and how often do organisations mistake that for resistance?

“What looks like resistance is often something much more practical.

People return to what they know because it feels easier and requires less cognitive effort. A spreadsheet or workaround may not be the best solution overall, but in the moment it can still feel like the quickest or safest way to get the job done.

There is also a loss of confidence that can come with change. Someone who knew exactly how to navigate the old environment can suddenly feel inexperienced in the new one. If the training is not enough, or if the benefits of the change are not visible in the reality of their work, returning to familiar methods becomes understandable.

Organisations can be too quick to call that resistance. Often, the deeper issue is that the change has not been sufficiently connected to the reality of the people doing the work.

When leadership involves the people responsible for the success of the change effort in developing the strategy, you transform resistance into enablement. People rarely resist change that they helped to create.”

What does leadership have to get right?

Change asks people to learn, make mistakes and sometimes accept that they will initially be less effective at something they used to do well. What should leaders be doing during that transition, and what role do trust and honest dialogue play in whether people actually move with the change?

“Leaders have to make the competence dip safe.

People need to understand where the change is going and why, but they also need support while they adapt. Leaders have to communicate consistently, model the behaviours they expect from others and recognise that there will be a period when people are learning and may not perform with the same confidence they had before.

That is where trust and honest dialogue matter. People need to be able to say that they are struggling, ask questions and raise concerns without feeling judged for doing so.

Trust and dialogue are what turn compliance into commitment. When people feel safe admitting difficulty, the pull of the old way starts to weaken. Change becomes something they participate in rather than something being imposed on them.”

Is AI different?

AI feels different from many previous technology shifts because it can affect not only the tools people use, but how decisions are made, where expertise sits and how people think about their own role. At the same time, it is arriving while many other technologies and ways of working are shifting around us. Does AI fundamentally change the human side of transformation, or are we seeing the same organisational questions in a new form?

“AI amplifies many of the same dynamics, but the fundamental human questions remain remarkably similar.

Organisations still have to think about adoption, behavioural change, leadership, readiness and whether the technology is actually creating value. What changes with AI is the intensity of some of those questions.

AI can influence decisions that previously relied on human judgement. It can redefine roles, shift where expertise sits and force people to think differently about what they contribute.

So the underlying organisational challenge may be familiar, but the stakes around expertise and professional identity can be higher. That makes strong leadership and organisational readiness even more important.”

What does success actually look like?

Go-live dates, training completion and system usage are relatively easy to measure. Whether people are genuinely working differently is harder. If you returned to an organisation six months after a major implementation, what would tell you that the transformation had actually worked?

“I would look first at whether the new way of working has become self-sustaining.

Are people using it consistently without having to be pushed? Have new workflows genuinely replaced the old habits? Is the organisation seeing the value it expected, whether that is greater efficiency, better decision-making or another intended outcome?

There is also a human signal. People begin to own the change. They help colleagues, teach each other and can talk openly about mistakes and what they have learned. They work confidently rather than simply following the new process because they have been told to.

Six months in, transformation has worked when the new way no longer depends on the project team to keep it alive. The value is visible, people are confident in how they work and the old workarounds have disappeared because they no longer serve a useful purpose.”

When change stops feeling like change

The clearest distinction is between introducing a new way of working and reaching the point where it simply becomes the way the work is done.

Technology can provide the capability. Training can explain it. Leadership can create the conditions for people to adopt it. But none of those, on their own, mean that an organisation has changed.

The more meaningful signals appear later: when people stop reaching instinctively for the old workaround, when they are comfortable admitting what they do not yet know, when they help others navigate the new way and when the benefits begin to show in the work itself.

That may become even more important as AI expands what organisations are capable of doing. Technology can move quickly. Building the confidence, trust and behaviours required to use it well takes something different.

The other side of transformation is reached when change stops feeling like change and simply becomes the way the work is done.

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